![]() ![]() What Makes a Good Infographic?Īs we’ve seen, video isn’t the only way to make a compelling animated infographic. Through the experience of time and motion, you have a whole new understanding of the vast scale of outer space. Though text appears on the page revealing that you are essentially traveling at three times the speed of light, you still have to wait for almost an entire minute before you reach Mars. While the page continues scrolling, you see nothing but small dots passing you by, simple illustrations of distant stars somewhere across the universe. Suddenly, the effect of elapsed time takes hold. The real fun happens when you click down again, though. The website scrolls down to the moon, a sizable distance away. Once you click the downward-facing arrow below Earth, things change. It starts out looking like a simple and straightforward static infographic: At best, motion unlocks new horizons of perception and understanding. Time and motion unlock a fourth dimension for these otherwise 3D visual aids.Īt a bare minimum, animating your infographic makes it more visually appealing. ![]() How Does Motion Improve the Impact of Infographics?Įven without the extra oomph that you get from animation, infographics drive results. ![]() They’ll pay to air a 30-second TV spot, but they’re hoping the animated infographic they’ve created is interesting or entertaining enough that their audience will do the hard work of distributing it for them. Marketers engineer animated experiences that are frequently designed to be shared. This can be as simple as a cartoon motion that’s triggered by scrolling down the page or as complicated as highlighting information and pathways that the user wants to focus on.Īs a form of content marketing, animated infographics may support a brand’s social media strategy. Interactive infographics incorporate animation based on user activity. Other visual assets may prioritize persuasive advertising techniques, or they might deliver value by being highly interactive - like calculators or augmented reality (AR) environments. Other Types of Visual ContentĪnimated infographics fulfill objectives that are associated with content marketing: They provide valuable or interesting information in a visual format that incorporates motion. Infographic animation can take the form of simple motion elements added to an otherwise static image, like gears turning or numbers counting up. Short explainer videos introduce a brand’s value proposition and may highlight specific products or service offerings.Īnimated infographics sometimes overlap with animation videos, but they can take other forms as well, such as GIFs or landing pages. Often, businesses will use traditional animation videos to provide quick, generalized product demos or to illustrate case studies and testimonials. Animated infographics are defined mostly by the purpose they fulfill and the kinds of information they convey. In the marketing field, traditional animated videos can tackle a wide variety of different topics. How Are Animated Infographics Different From Traditional Animation Videos? ![]() They’ll encourage your readers to pause while scrolling and to hopefully go one step further by sharing the content.Īnimated infographics also provide a new avenue for presenting information in a way that appeals to a wider variety of learning styles. Videos and eye-catching motion graphics are also ideally suited for distribution on social media. Infographic videos and GIFs give you an opportunity to improve the visual appeal of your marketing assets, hopefully providing a boost to your conversion rates at the same time. Why Should You Use Animated Infographics? Others are video-based visual representations that may involve original footage, moving illustrations, music and custom transitions. Some take the same format as traditional static infographics while integrating just enough animation to hold the audience’s attention a moment longer. There are many different types of animated infographics. These visual content pieces may be used to interpret qualitative or quantitative information, and they can even leverage voice-overs as well as other audio elements if desired. What Is an Animated Infographic?Īn animated infographic is a video, GIF, interactive landing page or any other media format that allows you to visualize data for your audience while incorporating motion. The marriage of animation and infographics, though - that’s the equivalent of a reservation at a scenic revolving restaurant for you and your target audience. For example, it would probably be best if your dinner plate remained stationary while you’re chowing down. Not everything can be improved by adding motion. ![]()
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